PAYBACK GmbH operates Germany’s biggest bonus programme PAYBACK, which has continued to attract increasing numbers of members and partner companies since it was started in the year 2000. The tremendous success story is continuing not only in Germany, but also in Poland, India, Italy and Mexico.

PAYBACK uses a diverse range of member benefits to bring customers and companies closer together. Relevant coupons and promotions offer consumers significant added value while the cross-sectoral nature of the programme creates purchasing incentives.

PAYBACK sends out 100 million direct mailings and 920 million e-mail newsletters a year in Germany alone. The PAYBACK app has been downloaded 11 million times. As a result, the programme is the largest multichannel-communications platform in Germany. In this way, PAYBACK partners win new customers and increase the loyalty of existing customers. Using PAYBACK as an innovative communication platform also helps partner companies generate demonstrable additional revenue.


PAYBACK® is a registered trademark of PAYBACK GmbH.

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Our approach to customer management

Over 16 years of successful customer management have enabled us to build up unrivalled expertise in this complex field.