PAYBACK GmbH operates Germany’s biggest bonus programme PAYBACK, which has continued to attract increasing numbers of members and partner companies since it was started in the year 2000. The tremendous success story is continuing not only in Germany, but also in Poland, India, Italy and Mexico and as "Plenti" in the US since 2015.
PAYBACK uses a diverse range of member benefits to bring customers and companies closer together. Relevant coupons and promotions offer consumers significant added value while the cross-sectoral nature of the programme creates purchasing incentives.
PAYBACK sends out 100 million direct mailings and 920 million e-mail newsletters a year in Germany alone. The PAYBACK app has been downloaded 11.8 million times. As a result, the programme is the largest multichannel-communications platform in Germany. In this way, PAYBACK partners win new customers and increase the loyalty of existing customers. Using PAYBACK as an innovative communication platform also helps partner companies generate demonstrable additional revenue.
PAYBACK® is a registered trademark of PAYBACK GmbH.
The retail market is marked by fierce competition and low profit margins. Companies aiming for long-term success must differentiate their product range from the competition. They have to tailor their products and services to their customers. To achieve this, they have to know the buying habits and requirements of their customers inside out.
emnos shows companies what their customers really want and how they can use this knowledge to enhance the customer focus of their products and services. As a specialist marketing consultant, emnos offers a full range of expertise from a single source, covering everything from data analysis, database management and strategic consulting to software development and the implementation of specific marketing measures.
The result is tailored, end-to-end solutions that bring companies closer to their customers and increase profit.
Loyalty Partner Solutions develops and operates professional customer loyalty programmes based on tailor-made IT solutions and process management systems. The company has set standards as the IT service provider for PAYBACK, Europe’s biggest bonus programme. Millions of transactions are carried out each day on the IT platform developed for PAYBACK. Having developed and operated this technology for several years now, Loyalty Partner Solutions has built up unrivalled expertise that it also uses to the benefit of customers such as Deutsche Bahn.
To bring companies closer to their customers, Loyalty Partner Solutions offers all its services from a single source – including consulting, development, implementation and operation of customer management solutions and the execution of complex CRM processes. The focus is primarily on the retail and the travel & transportation sectors.