PAYBACK GmbH operates Germany’s biggest bonus programme PAYBACK, which has continued to attract increasing numbers of members and partner companies since it was started in the year 2000. The tremendous success story is continuing not only in Germany, but also in Poland, India, Italy and Mexico.

PAYBACK uses a diverse range of member benefits to bring customers and companies closer together. Relevant coupons and promotions offer consumers significant added value while the cross-sectoral nature of the programme creates purchasing incentives.

PAYBACK has more than 31 million active customers and the PAYBACK app has 10 million active app users. As a result, the programme is the largest multichannel-communications platform in Germany. In this way, PAYBACK partners win new customers and increase the loyalty of existing customers. Using PAYBACK as an innovative communication platform also helps partner companies generate demonstrable additional revenue.

PAYBACK® is a registered trademark of PAYBACK GmbH.



Loyalty Partner Solutions develops and operates professional customer loyalty programmes based on tailor-made IT solutions and process management systems. The company has set standards as the IT service provider for PAYBACK, Europe’s biggest bonus programme. Millions of transactions are carried out each day on the IT platform developed for PAYBACK. Having developed and operated this technology for several years now, Loyalty Partner Solutions has built up unrivalled expertise that it also uses to the benefit of customers such as Deutsche Bahn.

To bring companies closer to their customers, Loyalty Partner Solutions offers all its services from a single source – including consulting, development, implementation and operation of customer management solutions and the execution of complex CRM processes. The focus is primarily on the retail and the travel & transportation sectors.

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Our approach to customer management

Over 20 years of successful customer management have enabled us to build up unrivalled expertise in this complex field.

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