PAYBACK points for insurance policies from Direct Line
PAYBACK joins forces with Direct Line. The largest bonus programme in Germany and the subsidiary of the Royal Bank of Scotland Group are joining forces from April 2008, awarding points for customers concluding insurance policies for cars, motorbikes, traffic offences, private legal protection and personal liability. Direct Line has received numerous awards for its customer orientation, quality and prices, making it one of the most innovative car insurers in Germany. After the collaborations agreed with Vodafone, readybank and Marriott Hotels in 2007, Direct Line is another successful addition to the PAYBACK network.
The cooperation will enable Direct Line to provide its customers with attractive additional benefits when they take out insurance cover. This will give the company the opportunity to better understand its customers’ needs and, at the same time, raise the brand’s profile in Germany. PAYBACK sends out 96 million direct mailings and 140 million e-mail newsletters a year and its brand is represented in 7,800 partner stores. This makes PAYBACK the largest communications platform in Germany. By teaming up with Direct Line, PAYBACK is catering to its customers’ requests for a well-known partner in the insurance business with attractive products and services.
All insurance-related processes – from application processing to the issuing of insurance policies and portfolio management – will be handled exclusively by Direct Line Versicherung AG without any involvement on the part of PAYBACK.
About Direct Line:
Direct Line Versicherung AG, based in Teltow near Berlin, has been operating on the German market since the beginning of March 2002. Its “red telephone” brand has been a familiar sight in Germany ever since. With premium income for 2007 expected to come in at around EUR 118 million, Direct Line is one of the biggest direct insurance companies in Germany. The company’s team of 300 employees provides insurance cover for a good 300,000 vehicles. In addition to car and motorbike insurance, the company also offers private, personal liability and legal protection policies. Direct Line UK, founded in 1985 in Great Britain, is part of The Royal Bank of Scotland Group (RBS), one of the biggest banking groups in the world. The company forms part of the RBS Insurance Division, the biggest car insurance company in the UK, with around 18,000 employees and more than 26 million policies worldwide. RBS Insurance has three international divisions – in Germany, Spain and Italy.