Loyalty Partner shortlisted for the European Business Awards 2007

Nominated in the category “Growth Strategy of the Year”

Loyalty Partner GmbH, experts for innovative customer loyalty and operator of the PAYBACK loyalty programme, has been nominated as one of ten finalists for the European Business Awards in the “Growth Strategy of the Year” category. With the nomination the independent jury recognizes the strong company growth in the past years, based particularly on the successful development of PAYBACK, now the largest bonus programme in Germany. It also honours the sustainability of the growth strategy, which is designed to assure the company’s leading market position in the future. In addition to operating the PAYBACK programme, Loyalty Partner has opened up a new area of business and now makes its expertise available to other companies as a service provider for tailor-made customer management solutions.

The European Business Awards are presented in recognition of best practices, outstanding services and innovation in the European economic area. Companies from all 25 countries in the European Union competed across all industries and countries in eight prize categories: Business of the Year, Entrepreneur of the Year, Business Leader of the Year, Growth Strategy of the Year, Business Innovation of the Year, The Award for Customer Focus, The European Trade Award and The Lifetime Achievement Award.

The ten finalists in each category were announced today. Eleven German companies have been nominated in the competition. In the category “Growth Strategy of the Year,” O2 (Munich) and Q-Cells (Thalheim) have also made it into the final alongside Loyalty Partner. The winners will be announced to the public on 31 January 2007 in Brussels.

The European Business Awards are jointly organized by the Wall Street Journal Europe and Quest Media publishers. The competition is supported by leading European companies such as Grey, Siemens, Société Générale and Axa Group. For more information on the European Business Awards and a list of the finalists, go to http://businessawardseurope.com.