Loyalty Partner adds to Management Board: Martin Hollenhort appointed as CFO

Martin Hollenhorst (48) has been a member of the Management Board of Loyalty Partner GmbH with effect from 1 January 2008. As CFO (Chief Financial Officer) of the customer management specialist he is responsible for finance, legal issues and purchasing.

After studying business management, Hollenhorst worked for six years as a Senior Consultant at Deloitte and Touche in Düsseldorf and Washington D.C. In 1992, he joined the Vossloh Group, where he held various management positions: He was initially responsible for Corporate Finance and Investor Relations at Vossloh AG. In 1996 he was appointed Managing Director of Hegenscheidt MDG GmbH, a company that had been taken over by Vossloh. 

Martin Hollenhorst set up his own management consultancy business in the U.S. in 2001, primarily providing consulting services for German-American companies in matters of acquisitions. A year later, the biotechnology company Lion Bioscience AG appointed him to the post of CFO. Before joining Loyalty Partner, Hollenhorst was most recently a member of the board and CFO of Dürr AG, with particular responsibility for restructuring the company’s financial affairs.


"We are very happy to welcome Martin Hollenhorst, a financial and capital market expert with a proven track record, to our company. His expertise makes him an excellent addition to our management team and the ideal candidate to keep our growth trend on course," says Alexander Rittweger, CEO of Loyalty Partner. 

"As CFO of such a dynamic company, I have some exciting work ahead of me," adds Martin Hollenhorst. “I am particularly looking forward to expanding the company’s areas of business. There is great potential in the areas of customer insight, IT solutions, process management and the Payback business – we must make the most of these opportunities. The existing services of Loyalty Partner means that the company is very well equipped to meet the ambitious growth targets set out for the next few years."