30 million customers in Germany collect PAYBACK points

More than 30 million shoppers already reward themselves while shopping by collecting points with PAYBACK, Germany’s largest and most popular bonus programme. To celebrate

this amazing number, the “30 Million” campaign starts today. From now until 31 May 2019, PAYBACK customers throughout Germany have the chance to win prizes worth over €2 million in total. The prizes are provided by PAYBACK and its partners. Highlights include a spa/relaxation trip from dm-drogerie markt, a year’s petrol voucher from Aral, a year’s shopping voucher from real and REWE, and a shopping experience at Galeria Kaufhof in Berlin.

“We particularly want to thank our customers for the loyalty they have shown us in recent years. PAYBACK was introduced to shoppers in Germany nearly 20 years ago and it is now used 4.5 million times a day. Our points and offers are relevant for 30 million consumers, and we want to celebrate this with our partners and customers,” said Bernhard Brugger, CEO of PAYBACK.

A wide variety of gift vouchers can also be won, which can be redeemed at partner companies or in the PAYBACK rewards shop. Participation is simple: after shopping at a partner company, each PAYBACK customer will immediately receive a scratch card with a jackpot code and the chance to instantly win a prize. Customers shopping via the app, on PAYBACK.de or who place a rewards order will be sent the jackpot code by email.

PAYBACK will widely publicise the 30 Million campaign throughout May 2019 via all channels including mailings, online advertising, the PAYBACK app and print media.

More information about the 30 Million campaign is available at PAYBACK.de/rubbeln.