Data privacy

Data protection at

This data protection notice provides you with information on how your personal data is processed in connection with the website

Table of contens

  1. Responsibility for data protection
  2. Operation of the website
  3. Data we process
  4. Tracking tools for website analysis
  5. Third-Party content 
  6. Use of additional service providers
  7. Storage period
  8. Your rights
  9. Data protection officer

1. Responsibility for data protection

Responsibility for data protection regarding the operation of the website resides with Loyalty Partner GmbH, Theresienhöhe 12, 80339 Munich. If terms such as “we” or “us” are used hereafter, they refer to Loyalty Partner Gmbh.

2. Operation of the website

We process your personal data to provide you with the information available on this website. As far as you use services offered on the website (e.g., a search function or a contact form to request information), we only process the data entered to provide the desired service.

Unless otherwise stated in the following sections, the legal basis for the associated data processing is Art. 6 Para. 1 f) GDPR (balancing of interests – based on our interest to make this website available to internet users).

3. Data we process

3.1 Data you enter

For the above-mentioned purposes, we process, in particular, data you enter into website forms. We process this data in order to handle and respond to your request.

3.2 Data collected automatically

In order to be able to provide you with suitable information on the website, we also process the following data:

  • The address of the page you visited on our website
  • The address of the website you visited immediately before (the so-called “referrer”)
  • The date and time of your visit
  • The properties of your device, especially the operating system, the browser used, and the window size of your browser
  • The IP address of your device on the internet
  • Randomly-selected identification numbers that we store on your device. Based on this identification number, we can recognize your device on the website. These identification numbers are stored in so-called “cookies” or “eTags”, for example.
  • Device IDs that consist of individual characteristics of your mobile device. Based on these device identifiers, we can also recognize your device on the website. Examples of such device IDs are the “Ad-ID” of the Apple operating system iOS or the “Advertising ID” of the Android operating system.

4. Tracking tools for website analysis

4.1 General

Our goal is to design our websites in the best possible way. We therefore use tracking tools to improve our online offerings. The tracking tools enable us to measure the use of our online offerings and the effectiveness of our online advertising. In particular, we use the tracking tools to collect the following information:

  • What links on other websites do online users click on to access

  • Which of our pages are visited when, how often, and in which order?

  • What information are users looking for on our website?

  • Which links or offers do users of our website click on?

Using this information, we compile statistics that help us to understand the following questions:

  • Which pages are particularly attractive for users of our website?

  • Which products are our (potential) customers most interested in?

  • Which offerings should we provide to our (potential) customers?

To that end, we particularly use the automatically-collected data mentioned in Section 3.2 above. The data is only stored under a pseudonym (i.e., a random identification number). We could theoretically link such pseudonymous data with other data to identify you as a person (e.g., name, address, etc.). However, we do not purposely establish such a link.

4.2 Adobe Analytics

We use “Adobe Analytics” provided by the service provider Adobe Systems Software Ireland Limited (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, hereafter referred to as “Adobe”) as a pseudonymous tracking tool. As far as this service provider receives data in the process, this always takes place under our control. Adobe uses the information we collect solely on our behalf for the above purposes. Data is processed in an Adobe data center within the European Union.

4.3 Right to opt out

You can opt out of the collection of data by Adobe Analytics. To do so, click on the link  and select the option “Opt-out.” This sets an “opt-out cookie” for Adobe Analytics in your browser. This cookie does not contain values suitable for tracking. It only makes it possible to recognize your objection so that no more tracking takes place. The “opt-out cookie” only works for the browser you used to click on the above link.

4.4 Legal basis

The legal basis for the processing of pseudonymous data described in Section 4 is Art. 6 Para. 1 f) GDPR (balancing of interests – based on our interest in understanding the interests of our website users.)

5. Third-party content

5.1 General

The internet thrives on connections. For this reason, you will not only find our own content on our website. We have also incorporated various third-party content that either improves the technical functionality or the attractiveness of our website in terms of content. If you access one of our pages with such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves their content in order to display it to you.

5.2 Google Fonts

We use fonts from Google Fonts to display various texts on this website as quickly and with as little data use as possible and to improve their appearance ( Google Fonts is provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”).

The fonts are loaded directly from your web browser into a local cache on your device in order to be able to use them for display on our and, if necessary, other internet pages. If your web browser does not support Google Fonts or does not allow access to Google Fonts, your browser will try to display the text in a default font.

When integrating Google Fonts, your browser communicates with a Google server in the U.S. which can record the corresponding font retrieval by your browser. There is currently no decision by the EU Commission that the U.S. generally offers an adequate level of data protection. However, Google has committed to comply with the EU-U.S. Privacy Shield Agreement published by the U.S. Department of Commerce on the collection, use, and storage of personal data from EU member states. Further information is available here:[EG1] 

Google's Privacy Policy explains how Google uses and processes your information:[EG2] 

For more information about Google Fonts, please visit:

5.3 Legal basis

The legal basis for the integration of third-party content described in Section 4 is Art. 6 Para. 1 f) GDPR (balancing of interests – based on our interest in presenting attractive content to users of our website in a technically-efficient manner).

6. Use of additional service providers

For the operation of our website, we commission further external service providers with data processing (e.g., data centers). These service providers also process personal data to the extent necessary. We carefully select and monitor these service providers. They process the data exclusively in accordance with our instructions and are also bound by this privacy policy.

7. Storage period

The data you enter as defined in Section 3.1 will be deleted no later than after the expiration of any retention periods under commercial and tax law, i.e. after 6 years. Automatically-recorded data as defined in Section 3.2 will be deleted or randomized no later than after 3 years.

8. Your rights

Upon request, we will inform you whether and which data we have stored about you. As far as the legal requirements are met, you have the right to correct, block, or delete this data.

You also have the right to receive from us in a structured, current, and machine-readable format the personal data you have provided to us; you can transmit this data to other parties or have it transmitted.

You also have a right of appeal to the competent supervisory authority for data protection.

9. Data protection officer

For all questions regarding data protection at Loyalty Partner GmbH, please contact our data protection officer: Loyalty Partner Data Protection Officer, Theresienhöhe 12, 80339 Munich, email: datenschutz(at)

As of: 05/2018