PAYBACK GmbH
PAYBACK GmbH operates Germany’s biggest bonus programme PAYBACK, which has continued to attract increasing numbers of members and partner companies since it was started in March 2000. Over 60 percent of households in Germany already have a PAYBACK card.
PAYBACK uses a diverse range of member benefits to bring customers and companies closer together. Promotions offer consumers significant added value and help guide them through the “maze of discounts” on the high street, while the cross-sectoral nature of the programme creates strong purchasing incentives.
PAYBACK sends out 96 million direct mailings and 140 million e-mail newsletters a year and its brand is represented in 8,000 partner stores. As a result, the programme is the largest communications platform in Germany. In this way, PAYBACK partners win new customers and increase the loyalty of existing customers. Using PAYBACK as an innovative communication platform also helps partner companies generate demonstrable additional revenue.
PAYBACK® is a registered trademark of PAYBACK GmbH
