Munich – Christine Beckenbauer (50) has been appointed Head of Corporate Communications at Loyalty Partner with immediate effect.

Loyalty Partner is one of the leading international providers of loyalty management solutions, and is best known for operating PAYBACK, Germany's largest bonus programme.
Christine Beckenbauer has 25 years' professional experience in the communications industry.
From 2005 onward, her agency Beckenbauer&Partner supported a range of clients from the financial sector, including Dr. Jens Ehrhardt Kapital AG, Bankhaus Reuschel, Atlas Venture and BankInvest.
Prior to that, she was responsible for New Business and Key Account Management at BSMG/WeberShandwick.

Until 2000, she was Managing Partner of MPC GmbH, one of Germany's top corporate communications agencies. She and her partners sold MPC to BSMG Worldwide in 1999.

Before joining MPC, the journalism graduate was press spokesperson for the umbrella organisation of the German tourist industry. Prior to that, she worked as an editor at the Heinrich Bauer Verlag.

“We have big plans and will continue to expand our multi-partner loyalty programmes online and offline both in Germany and internationally. As a corporate communications expert, Christine Beckenbauer will help us to make our customer management know-how accessible to an even broader audience,” says Alexander Rittweger, CEO of the Loyalty Partner Group.