Frankfurt am Main, Munich – From now on, members of the PAYBACK bonus programme can play their part in supporting top sportspersons and up-and-coming sporting talent in Germany. Through PAYBACK, people collecting points while shopping can now donate them to Stiftung Deutsche Sporthilfe (German Sports Aid). As part of this project, Germany’s largest bonus programme is integrating Stiftung Deutsche Sporthilfe into its online presence (payback.de) and printed mailshots as its new charity partner. By donating points, PAYBACK and millions of PAYBACK members have been providing support to children’s projects in Africa and Germany for several years now. For the first time, they now also have the option of putting the PAYBACK points they collect to good use in the world of sport.

“95 percent of Germany’s top sportspersons are reliant on financial support. As a long-standing Olympic partner, we and Stiftung Deutsche Sporthilfe are coming together to help Germany’s sports stars of the future realise their dream of participating in the Olympic Games. We are particularly keen to support young athletes who have had a difficult start in life. These are the people that will be helped by the points donated by our customers,” says Burkhard Grassmann, management spokesman for PAYBACK.

Dr. Michael Ilgner of the Executive Board of Stiftung Deutsche Sporthilfe adds: “PAYBACK has already shown its commitment to supporting sport in the past, particularly when it comes to the Olympic Games. It’s fantastic that, in the future, every single PAYBACK customer will be able to make a personal contribution to helping young, talented sportspersons achieve Olympic success.”

Donations to Stiftung Deutsche Sporthilfe can be made at www.payback.de.