Cologne / Munich – PAYBACK’s latest cooperation partner is insurance company Asstel. The direct insurer is part of the Cologne-based Gothaer Group and now also markets its life, pension and property insurance policies using PAYBACK’s marketing platform and advertising. “We are delighted to have PAYBACK, the operator of Germany’s largest bonus programme, as our partner,” says Dr. Mathias Bühring-Uhle, a member of Asstel’s management board. According to the GfK (Society for Consumer Research), 60 percent of German households have a PAYBACK card.

Customers who take out an insurance policy with Asstel using the www.payback.de platform earn points that they can use, among other things, to pay premiums or exchange for vouchers. It is also possible to donate the points to a good cause. Customers taking out Asstel contents insurance, for example, earn themselves 500 points, while a term life insurance policy is worth 1,000 points and private pension insurance an impressive 3,000 points. “With one of the most popular ‘currencies’ in Germany – PAYBACK points – we can offer customers first-class insurance products at competitive prices with very attractive added value,” explains Bühring-Uhle.

“We are delighted to welcome Asstel as a new insurance partner. Asstel’s products and our many direct channels of communication with customers combine to boost the benefits PAYBACK offers to both consumers and our partner companies,” comments PAYBACK CEO Bernhard Brugger.

All insurance-related processes, from application processing to the issuing of insurance policies and inventory management, will be handled exclusively by Asstel without any involvement on the part of PAYBACK.

About Asstel:
The Asstel insurance group is part of the Gothaer Group and has been offering private customers throughout Germany first-class life, health and property insurance at competitive prices since 1997. Direct selling of insurance over the phone and Internet and via e-mail, fax and post is combined with marketing using the communication channels of large cooperation partners. Asstel also offers policies to employees of cooperating companies, giving them exclusive access to extremely favourable insurance terms. Asstel repeatedly comes out top in independent tests and ratings thanks to its attractive products and excellent services. Customers particularly appreciate Asstel’s outstanding price/performance ratio and user-friendly website www.asstel.de.