Germany’s largest bonus scheme expands its presence on the high street – Partners aim to boost customer focus through PAYBACK

Munich/Hamburg/Hagen – The PAYBACK bonus scheme has just won two new partners, both with strong brand names, for itself and its customers. Görtz shoe stores and Juwelier CHRIST (jewellers) will be offering PAYBACK points from May onwards. With this expansion, PAYBACK, Germany’s leading bonus scheme, is successfully pursuing its business strategy of winning well-known companies with stores in prestigious high street locations as its partners. Görtz and Juwelier CHRIST, both companies with a firm focus on service, fashion and quality, will be using PAYBACK to reward existing customers with PAYBACK points and to win new customers.

PAYBACK is Germany’s leading bonus scheme by far and is rated very highly by customers who appreciate the attractiveness, reassurance and value which it adds to their day-to-day shopping. “PAYBACK is Germany’s leading bonus scheme and is extremely popular with our customers thanks to its well-known partners in various sectors of the economy. With this partnership, we’ll be offering customers in our 240 high street stores and our online shop an additional benefit, while using PAYBACK to complement our own customer oyalty activities”, says Christoph von Guionneau, Management Spokesman for Görtz. From 1 May 2004, Görtz will be awarding customers one PAYBACK point for each Euro they spend, and two points on purchases over EUR 75.

Juwelier CHRIST, Germany’s leading jewellers with 180 stores across the country, also intends to use PAYBACK as a benefit to its customers. “Even during the test phase, we found that the chance to earn PAYBACK points went down very well with customers”, says Marco Schöner, Managing Director of Juwelier CHRIST. Juwelier CHRIST will be awarding customers one PAYBACK point for every Euro they spend, plus attractive coupons and extra points bonuses.

“These two attractive high street partners are an excellent complement to our partner portfolio. Having them on board will allow our members to use their PAYBACK cards even more frequently, and to benefit from the wide range of high street promotions which we’ll be running in conjunction with our new partners. We are therefore delighted to have concluded these cooperation agreements”, says Alexander Rittweger, CEO of Loyalty Partner, the company which operates PAYBACK.