After completing his studies in business management in Passau and Mannheim, Alexander Rittweger (born 1965) began his career in 1992 working for business consultants Roland Berger & Partners in São Paolo. After two years in Brazil, he went on to work in Frankfurt and Munich before becoming a partner in the consultancy’s office in Paris.

Major achievements of his career include consultancy work for Deutsche Lufthansa AG in the field of strategy and sales. He looked after the Miles & More scheme as part of this work. The success of this frequent flyer programme inspired Mr. Rittweger to launch a cross-sectoral customer loyalty programme for top companies in the commercial and service sectors in Germany. He was the driving force behind this project from the initial idea through the design phase and all the way to implementation. Together with Deutsche Lufthansa AG and Roland Berger, he founded Loyalty Partner GmbH in 1998.

Since April 1, 2010 Christian Weller von Ahlefeld is responsible for finances, legal matters and purchasing at Loyalty Partner.

Before joining Loyalty Partner Christian Weller von Ahlefeld has been a member of the management board in charge of finances and HR at Nuremberg-based GFK SE, one of the world's largest listed market research companies. Prior to joining the GFK Group, he fulfilled a number of management roles in Germany and abroad. Having studied business management, he was CFO of the Tele München Group from 2000 to 2005. Prior to that, he worked for Siemens AG, the Schweizer Bankverein and investment bank J.P. Morgan.