The Loyalty Partner Group
Knowing, satisfying and inspiring customers worldwide

Intelligent customer relationship management is an effective success strategy and gives companies a real
competitive edge.

Loyalty Partner is reaping the benefits of this approach. PAYBACK® is proving a real success in Germany,
Italy, Poland, India, Mexico
 and with the brand "Plenti" even in the USA – both as a loyalty programme and as a
multichannel marketing platform with very efficient and, above all, effective communication channels.

Loyalty Partner is the centre of expertise for marketing and couponing platforms within the
American Express Group.